Current campaign

Primero Melbourne Lookbook

The current Primero Melbourne collection, shot across the city — elevated streetwear in its natural setting.

Campaign

Placeholder campaign image: two figures in oversized black hooded sweats in a Melbourne laneway at night

Placeholder detail image: heavyweight black cotton, seam stitching and a blank woven label

Placeholder campaign image: model in a cream heavyweight tee and black wide-leg trousers against concrete

Placeholder lookbook image: wet Melbourne tram tracks and brutalist concrete at night

Credits

Location

Melbourne, Victoria

PRIMERO MELBOURNE — ELEVATED STREETWEAR

Shop the collection